J.P. Morgan selected Simply Electrifying as one of eight “Compelling Reads” for its prestigious #NextList2018 which is meant “to share new ideas and experiences that we hope will enrich our clients’ lives for the year ahead.” J.P. Morgan found Simply Electrifying to be an “elucidating lens on the world” and “a highly accessible narrative about electricity’s inventors and innovators, along with its challenges and possibilities for the future.” See #NextList2018 Here. See Press Release Here.
San Francisco Book Review and Seattle Book Review gave Simply Electrifying 4 out of 5 stars and found that "Roach brazenly divides his narrative into various ages, and it's an intriguing choice...that serves the book well, allowing readers to learn a great deal while still drawing their own conclusions." Full San Francisco Review Here. Full Seattle Review Here.